MOTH (Mix Of Total Happiness) – Shelf Ready Packaging for Waitrose Exclusive Launch

MOTH (Mix Of Total Happiness) are one of the latest canned cocktail brands to emerge from Greater London. MOTH has the goal of turning any preconceived idea about canned drinks on its head, and have recently celebrated their launch of a range of ready-to-drink (RTD) cocktails.

In December 2020, Samuel Hunt (Co-Founder of MOTH) got in touch with us (Saxon Packaging) for some bright and bold, 12 x 150ml shelf ready packaging (SRP) boxes for their exclusive launch into Waitrose stores across the UK on 1 February.

Mike Impson (Sales Director – Saxon Packaging) and our in-house design team, worked closely with Samuel and the creatives at Pentagram, to develop four individual packaging designs to help bring MOTH’s new products to market.

Pentagram, is a multi-disciplinary, independent design studio in London. Headed by partners Harry Pearce & Naresh Ramchandani, their team developed the name, story, philosophy and identity behind MOTH.

 

Images courtesy of Pentagram.

“We came to Saxon with an usual shape and design for our shelf ready packaging. The team at Pentagram worked with Saxon to bring the colourful world of MOTH alive in a bold and innovative way, whilst still being extremely cost effective at scale for the shelves of Waitrose." Samuel Hunt – MOTH

As with all retail packaging, it is essential that the packaging designs adhere to the specific packaging policies of the intended supermarket. In this instance, the intended retailer was Waitrose, which has positioned itself as one the UK’s leading sustainable supermarkets. It was important to deliver packaging that was not only in line with their specifications but also in line with the brands commitment to sustainable packaging.

With this in mind, the design team developed a cutter guide to enable the boxes to be made ‘2-up’ (two to a sheet) on our printing and die-cutting machines. This helped to reduce the amount of material wastage produced during the manufacturing process.

Once the individual artwork designs were finalised, each of the four SRP packs were printed using the flexo printing process on our Martin and subsequently die-cut using our Bobst Vision Cut. Each of the branded corrugated boxes incorporated a perforation, giving the SRP packs functionality in both the transit and retail environments. Combined with bright and bold coloured print, we think they’ve turned out brilliantly…!

With an initial order of 20,000 units across their four lines and a tight deadline, the cocktail packaging solutions were designed, produced and delivered on time. We are pleased to hear that MOTH are delighted with their sustainable shelf ready packaging box and that they have celebrated a successful launch at Waitrose UK.

“We love to help brands grow at Saxon. Especially with those who are just as passionate about packaging as we are. Samuel knew exactly what he wanted to achieve across his four lines and we are pleased to have delivered this for him in preparation for their exclusive launch. I hope this is the start of great relationship between Saxon Packaging and MOTH.” Mike Impson – Saxon Packaging

“The end-to-end process with Mike was seamless, and can’t recommend him enough. We are continuing to work with Saxon for all our other cardboard requirements, and have some other really exciting projects we’ll be launching soon.” Samuel Hunt – MOTH

MOTH drinks products are available to purchase via Waitrose.