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eCommerce packaging boxes for Bee Natural Wax Melts
With dedication spanning three generations in the heart of Suffolk, this award-winning business has become a symbol of eco-friendly, natural home fragrances, aromatherapy, and essential oils, all centred around relaxation, wellbeing, and creating a personal sanctuary.
Bee Natural Wax Melts was founded by Ruth Martin and her daughter Amy Blowers during lockdown, starting in their family kitchen. It quickly expanded, leading to a purpose-built workshop and, by 2021, a move to larger premises.
What began as a small family venture has now flourished into a thriving business, located on the same industrial site as Smurfit Westrock Saxon.
Amy and her mother, Ruth, built the brand with love and dedication. After Ruth’s sudden and sad passing last year, Amy continues to carry on their legacy, growing Bee Natural Wax Melts. To showcase the brand's journey and story, Amy turned to her friendly neighbours at Smurfit Westrock Saxon to help bring her packaging vision to life.
Beautiful eCommerce boxes fit for a queen bee
Bee Natural Wax Melts is all about bringing everyday luxury to customers' homes, with every detail carefully considered. So, when Amy asked the Smurfit Westrock Saxon team to create a custom ecommerce box to protect and showcase her hand crafted wax melts, they knew they had to come up with something truly exceptional.
Bee Natural needed ecommerce shipping boxes with built-in cardboard folding fittings for 10 wax melt pots and precise, unique dimensions, and our team was eager to rise to the challenge.
Amy was on the hunt for a delivery box that would not only make her business stand out from the competition but also embody the natural, eco-friendly values at the heart of her brand. These ecommerce boxes needed to ensure that the wax melts would arrive safely to eagerly awaiting customers.
At first, she hand-crafted the internal cardboard fittings using a wide drill bit – a solution that got the job done, but didn’t quite deliver the polished, professional finish she was aiming for.
With only being a few doors away, Amy had the perfect opportunity to pop over to see the team in person and share her vision for her bespoke ecommerce shipping boxes. Sitting down together, they explored her ideas in detail, even showcasing physical samples to help transform her concepts into reality.
Above and bee-yond packaging for local businesses
Smurfit Westrock is proud to support local businesses and help small companies like Bee Natural Wax Melts flourish. For this project, the team crafted bespoke mailing boxes that truly elevate the brand’s professionalism and elegance. The new design features a one-of-a-kind fitting, tailored specifically for their wax melt products.
Inspired by a concept originally designed by Amy’s dad, his idea was transformed into a sleek, premium fitting that perfectly reflects the brand’s luxury and attention to detail.
While Smurfit Westrock Saxon has worked with many wholesale customers over the years, this project truly stands out to the team. Amy reached out during an emotional time, and the team wanted to make sure everything went as smoothly as possible.
Amy Blowers, Founder of Bee Natural Wax Melts said: “A significant part of our journey has always been about honouring the roots of Bee Natural Wax Melts. As we continue to grow, it's important that our packaging reflects the love and care that goes into every product. Smurfit Westrock Saxon has helped us achieve that, creating packaging that not only protects our wax melts but also tells our story.”
Emma Hollyhead, Internal Sales Co-ordinator at Smurfit Westrock Saxon reflects: “We’ve been by Amy’s side throughout her packaging journey and are excited to continue supporting her as her business grows. Amy and her dad even visited to watch the packaging being made and were thrilled with the results - it turned out even better than they imagined. They’re already planning a special ‘12 Days of Christmas’ box for the festive season, and we can't wait to bring that vision to life.”
If you’re in need of bespoke ecommerce packaging to support and grow with your small business, get in touch today to see how we can help.