Bespoke eCommerce packaging: Your key to cost-effective shipping & business success

 

When selling products online, thinking outside the box has never been more important. And it starts with thinking about the box itself.

Customers expect high-quality, fit-for-purpose premium packaging meaning that ‘run-of-the-mill’ solutions no longer stack up in the world of eCommerce.

That’s why more and more businesses are turning to bespoke packaging solutions designed to impress and protect. Want to know how custom eCommerce packaging can boost your brand and save you money?

Read on to uncover the game-changing custom packaging benefits for your business success.

• What is bespoke eCommerce packaging?
• An eCommerce box design that’s the whole package
• Greater product protection and fewer returns
• Where savings meet sustainability
• Fit for you

What is bespoke eCommerce packaging?

Bespoke eCommerce packaging is a form of customised packaging tailored to the unique dimensions, weight and fragility of the product being packaged. Whereas standard, ‘one size fits all’ packaging is designed with a wide range of products in mind, bespoke packaging solutions are adaptable and designed to fit specific products.

This keeps your items as protected as possible during transit and improves the unboxing experience for your customers, as they’re not faced with damaged goods upon opening.

 

Unlike generic packaging, custom solutions allow you to get creative with design, print, and sustainability messaging, making every aspect of your packaging part of the customer journey. Plus, custom packaging reduces packing material waste and excess packaging, which is less frustrating for consumers and better for the planet, too.

A bespoke eCommerce box design that’s the whole package

Custom eCommerce boxes are a game-changer when it comes to cutting costs and getting creative. By designing packaging that’s perfectly sized, you can ditch the bulky boxes and wasted space, meaning less filler and more savings.

Not only does this help you comply with Packaging and Packaging Waste Regulations, but it also slashes your shipping fees thanks to reduced dimensional weight—win-win!

 

Plus, delivering high-quality packaging with an optimised design can boost customer retention. With 69% of consumers sticking to their favourite brands in 2024 (Emarsys), a memorable unboxing experience could be all it takes to bring them back for more.

Check out how Pimentae Drinks elevated their premium cocktails with bespoke eCommerce gift packaging.

Greater product protection and fewer returns

Bespoke eCommerce packaging also cuts costs by minimising damage during transit and offering superior product protection, which leads to fewer returns.

As bespoke eCommerce shipping boxes are designed to protect specific products, they reduce the risk of damage by helping your products stay safe and secure during the bumps of transit. This is fundamental for fragile items - such as wine and beer bottles - which can benefit from custom cardboard inserts that keep them secured, lowering the risk of breakage.

 

Less product damage reduces the amount your business needs to spend on return shipping and the cost of replacing products and, importantly, reduces the reputational damage caused by customers receiving broken or battered products. After all, 1 in 3 customers will leave a brand they love after just one bad experience (PWC).

Half of UK shoppers think packaging is an important part of the unboxing experience (Internet Retailing). By protecting products, custom packaging for eCommerce really stands out.

 

Opening mailing boxes to find a damaged or faulty product can be hugely disappointing whereas boxes that reduce shipping damage leave a lasting impression, encouraging brand loyalty and social sharing, which spreads the word about your business far and wide.

See how Bee Natural Wax Melts uses bespoke eCommerce packaging with custom internal fittings to protect and showcase their hand-crafted products.

Where savings meet sustainability

Bespoke eCommerce packaging isn’t just a smart way to cut shipping costs – it’s also a win for the planet. Custom packaging is typically smaller and lighter, which helps to shrink your carbon footprint.

And with 75% of consumers more likely to buy from brands that offer green or sustainable products (Deloitte), this is also a huge selling point. Plus, you could benefit from more cost savings on shipping rates from carriers who prioritise sustainability.

 

A lower carbon footprint is a big deal for today’s eco-conscious consumers. In fact, 94% of consumers say it’s a brand’s responsibility to create products that are not harmful to the earth (Deloitte).

By using sustainable materials, you can reduce the amount of packaging materials used, appeal to eco-conscious consumers and save on packaging expenses. Better for the planet and your bottom line.

Fit for you

As a trusted packaging supplier, we understand the importance of keeping shipping as cost-effective as possible. With our bespoke eCommerce packaging solutions, we’ll help you to cut costs while maximising protection and help you meet your business's sustainability goals.

Get in touch to find out more today.